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The Problem

MUD/WTR is one of the fastest growing DTC brands in the market today but was starting to experience customer drop-off and churn for their subscription based product. They had 9 separate technologies speaking to the customer and didn’t have proper segmentation in place for their email marketing

The Solution

  • Consolidated their technology stack through Klaviyo
  • Launched 18 new flows with segmentation
  • Simplified design/content of emails
  • Launched Recharge SMS to help control delivery/fulfillment notifications

The Results

  • Reduced churn by 11%
  • Increased repeat purchase rate by 10%
  • Increased revenue from email $500,000