The Problem
MUD/WTR is one of the fastest growing DTC brands in the market today but was starting to experience customer drop-off and churn for their subscription based product. They had 9 separate technologies speaking to the customer and didn’t have proper segmentation in place for their email marketing
The Solution
- Consolidated their technology stack through Klaviyo
- Launched 18 new flows with segmentation
- Simplified design/content of emails
- Launched Recharge SMS to help control delivery/fulfillment notifications
The Results
- Reduced churn by 11%
- Increased repeat purchase rate by 10%
- Increased revenue from email $500,000
