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Pink Stork


The Problem

Pink Stork needed to optimize the 80K monthly sessions that visited their website without undergoing a complete redesign. Conversion rate was 2.15% when Pink Stork engaged with PCR in February 2021. In addition, their Google Analytics was not accurately reporting clean data.


The Solution

PCR identified quick wins throughout the funnel to optimize the user experience. We created a more prominent search bar, optimized product findability on the collection page through sort/filter enhancements and optimized cross-sell recommendations through placement on the PDP. We partnered with Elevar to successfully clean up Google Analytics reporting to ensure accuracy of all data including event tracking, on-site search metrics, all micro-conversions, and subscription purchases.

 

The Results

Without completely overhauling their site, PCR recommended and implemented quick wins to optimize the user journey.
  • Collection page exit rate decreased by 3ppts
  • Add to cart rate increased by .6ppts
  • Sessions that used search increased by 156%