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Red Apple

The Problem

Red Apple is the leading brand in selling online fireworks but struggled to convert purchasers with their existing email strategy. Goal: Increase traffic from all marketing channels (focus here: email) with smart, practical and efficient methods.


The Solution

  • Add Red Apple branding throughout all email comms.
  • Build a flow automations strategy that continues to properly nurture and communicate with the database to grow a loyal customer base.
  • Introduce a campaign strategy that is cohesive with the existing marketing strategy, but utilizes segmentation to cater to the database based on interests/behavioral data.

The Results

  • Increased revenue from email by 20%
  • Increased browse abandonment email revenue by +1,000%