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The Problem

As one of the Inc. top 100 fastest-growing privately held companies SHEFIT needed to quickly optimize the user experience of their website heading into the holiday season. They had 60+ scripts on their website and a very disjointed checkout process with slow site speeds.

The Solution

  • Comprehensive UX Audit of website.
  • Introduced lazy load, compressed imagery on site and removed extra scripts.
  • Provided wireframes to update home page, PDP and PLP.

The Results

  • Increased website conversion by +25%
  • Increase AOV by +22%
  • Increased site speed by +36%