The Problem
As one of the Inc. top 100 fastest-growing privately held companies SHEFIT needed to quickly optimize the user experience of their website heading into the holiday season. They had 60+ scripts on their website and a very disjointed checkout process with slow site speeds.
The Solution
- Comprehensive UX Audit of website.
- Introduced lazy load, compressed imagery on site and removed extra scripts.
- Provided wireframes to update home page, PDP and PLP.
The Results
- Increased website conversion by +25%
- Increase AOV by +22%
- Increased site speed by +36%
