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Stella Cove

The Problem

Stella Cove is a high fashion children’s swimwear brand whose objective was to have as much of a presence in the direct to commerce space as they have in the wholesale world. The Stella Cove team engaged PCR and our Shopify partner, Cold Smoke, to upgrade their Shopify team to enhance overall site performance including site speed and user experience optimizations to increase conversion, specifically through mobile where 80% of traffic was routed through.

The Solution

Through an extensive audit including user experience through the lens of both qualitative and quantitative data in addition to performance audits, PCR was able to recommend and implement a theme upgrade that would ultimately lead to a frictionless user experience.


The Results

  • Increased mobile conversion rate by +7.2%
  • Increased AOV by +9.8%
  • Increased mobile add to cart rate by +22.4%