Back to work


The Problem

WLDKAT is a quickly emerging clean beauty brand who found themselves with a website that was hindering their ability to sell direct to consumer due to an abundance of unnecessary coding that was previously applied to their Shopify theme.

The Solution

Through an extensive audit including user experience through the lens of both qualitative and quantitative data in addition to performance audits, PCR was able to recommend and implement a theme upgrade that would ultimately lead to a frictionless user experience.

The Results

  • Increased conversion rate by 1.04%
  • Decreased bounce rate by 8%
  • Increase average session duration by 1 minute, 7 seconds